Strategies for Corporate Social Responsibility

Strategic CSR Planning for Long-Term Impact

It is often said, “If you feed a person, you serve them once; but if you teach them how to earn a living, you help them feed themselves for life.”

In our earlier blog, we discussed the importance of Corporate Social Responsibility in India. CSR contributions are ongoing commitments, and a strategic plan to allocate these funds can help companies witness and effect tangible societal changes through their CSR initiatives over the long term.

Corporate Social Responsibility is not a one-time activity carried out in a financial year to meet government guidelines. It is a company’s duty towards society, aimed at helping individuals lead meaningful lives. Companies should plan their CSR activities with both short-term and long-term goals in mind.

The issues to be addressed in these goals may vary from company to company, but the fundamental issues remain consistent. These issues include:

  • Food
  • Potable Water
  • Clothing
  • Sanitation
  • Shelter
  • Education
  • Health
  • Women Rights and Empowerment
  • Vocational Training and Employment
  • Differently Abled People
  • Environment
  • Natural Calamities
  • Animal Welfare

Looking at the above necessities, it is hard to choose which is more important than the other. The list has been written down based on the necessities for a man or a woman.

Food, Clothing and Shelter can be grouped together as a need for survival.

The next points that come into picture are Sanitation, Health, Employment.

The rest of the needs may be classified as the next set of needs.

So now, having prioritised the needs we can focus on working and helping people living in a city or people living in villages.

As a short-term goal, a company can focus on:

  • At first supporting underprivileged with daily meals.
  • Providing them with clothes to wear.
  • Providing them with sanitary requirements
  • Health support
  • Potable Water

As a long-term goal, a company in its policies may include:

  • Providing Education and Vocational Training
  • Providing the poor with quality shelter to live
  • Protecting the Environment
  • Employment in rural areas through agricultural and vocational training

Apart from the short-term and long-term goals, there are a few other factors such as:

  • Animal Welfare
  • Environment Protection
  • Floods, Earthquakes, and other disaster management

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