Strategies for Corporate Social Responsibility

It is said that if you feed a person, it serves him once; but if you teach him how to earn a living, it will teach him feed himself for life.

In the earlier blog we wrote about Corporate Social Responsibility in India. These CSR contributions are repetitive in nature and hence a strategic plan to allocate these funds would help companies to experience and evidence a change in the society they have brought about through their respective CSR initiatives in the long term.

Corporate Social Responsibility is not a Onetime Activity we do in a financial year to fulfil the Government’s Guidelines. It is a duty executed as a company towards the society to help them lead a meaningful life. And in this execution of the CSR activities a company could plan on short term and long goals.

The idea issues to be addressed in short term and long-term goals may differ from company to company but these issues to be addressed do not change. The basic issues are:

  • Food
  • Potable Water
  • Clothes
  • Sanitation
  • Shelter
  • Education
  • Health
  • Women Rights and Empowerment
  • Vocational Training and Employment
  • Differently Abled People
  • Environment
  • Natural Calamities
  • Animal Welfare

Looking at the above necessities it is hard to choose which is important than the other need. The list has been written down based on the necessities for a man or a woman.

Food, Clothing and Shelter can be grouped together as a need for survival.

The next points that come into picture are Sanitation, Health, Employment

The rest of the needs may be classified as the next set of needs.

So now, having prioritised the needs we can focus on working and helping people living in a city or people living in villages.

As a short-term goal, a company can focus on:

  • At first supporting underprivileged with daily meals.
  • Providing them with clothes to wear.
  • Providing them with sanitary requirements
  • Health support
  • Potable Water

As a long-term goal, a company in its policies may include:

  • Providing Education and Vocational Training
  • Providing the poor with quality shelter to live
  • Protect the Environment
  • Employment in rural areas through agricultural and vocational training

Apart from the short term and long-term goals there are few other factors such as:

  • Animal Welfare
  • Environment Protection
  • Floods, Earthquakes and other disaster management
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