Ganesh is a B.E (MIT Manipal) and a MBA (Alliance Business School) graduate. He is a Marketing Enthusiast and passionate about the same. He began his career as a Marketing Executive at Banana IP and Later stepped into the family business.

Based on his experience gained at Banana IP in the area of Digital Marketing and the concern he has for people with visual impairment, he started an NGO that works towards eradicating corneal blindness. Apart from the business and his work towards NGO; in his free time likes to watch cricket, read books on spirituality, mystic and psychology. He is a swimmer and has represented Manipal Institute of Technology in the MAHE University championships.